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Wednesday, April 7, 2010

The “Ross Macpherson Explains Top 5 Critical Executive ... - PR.com”

The “Ross Macpherson Explains Top 5 Critical Executive ... - PR.com”

Ross Macpherson Explains Top 5 Critical Executive ... - PR.com

Posted: 06 Apr 2010 07:46 AM PDT

Novato, CA, April 06, 2010 --(PR.com)-- There was a time when a well-crafted resume with a compelling cover letter would open the toughest doors. However, with the stiff competition in today's job market and the advanced search tools available to hiring managers, executive job seekers need a new arsenal of job search tools to land top jobs. In the next session of the Experts Connection (www.experts-connection.com) career advancement series, Ross Macpherson, president of Career Quest and a recognized expert in advanced career strategies, will review "The Top 5 Critical Marketing Tools for Executives: What Works Today!" The teleseminar is scheduled for April 28, from 4:00 – 5:30 p.m. ET (1:00 – 2:30 p.m. PT), and is sponsored by NETSHARE® (www.netshare.com).

Today, successful job search and career management requires more marketing acumen than ever before. Today, successful executives can accelerate their careers by building their personal brand and articulating their market value using a variety of tools. They need to be more compelling and while the resume is a good tool, it's only one of the tools required in today's toolbox. You also need an executive bio, a brag sheet, and online profile on LinkedIn, and a brand statement.

In this fast-paced 90-minute teleseminar, Macpherson will share what he knows about creating these five "must-have" marketing tools, and when to use them, including:

What constitutes an integrated marketing approach to building and advancing our career.
Why each of the five career tools is part of a larger puzzle, and how each tool complements one another
Specific strategies on how to create each tool to make it most effective.
Tips on when to use these tools.
And how to use these tools to gain the maximum impact.

"The rules of job search and career management have changed with the advanced search capabilities of the Web and the scarcity of high quality executive jobs," said Katherine Simmons, CEO of NETSHARE and host of the Experts Connection teleseminars."In today's climate you need a better set of job search tools to be effective. Ross has a real understanding of how to develop these tools, and how to marry online marketing with personal branding documents in a way that makes your credentials stand out from the pack. This session is essential for anyone who is serious about advancing his or her career."

The Experts Connection teleseminar series gives executives access to leading career experts. The cost of the seminar is $60, $50 for NETSHARE members, and access is provided via web and telephone. For more information, visit the Experts Connection online at www.experts-connection.com.

About Ross Macpherson
Ross Macpherson is the President of CareerQuest (www.yourcareerquest.com) and a recognized expert in advanced career strategies. A professional resume writer, professional interview coach, and professional job search strategist, Ross is a featured contributor in 18 leading career books, the creator of Awesome Interviews: Advanced Strategies to Ace any Interview, and publisher of his own free bi-monthly e-newsletter Career Accelerator distributed to thousands of motivated professionals and executives around the world.

About NETSHARE
NETSHARE (www.netshare.com) is a confidential, membership based organization dedicated to providing executives across all disciplines and industries with quality $100K plus job lists. NETSHARE also offers networking opportunities and a community of peers for the exchange of strategic information related to job search, professional development and best practices. NETSHARE has been recognized by Fortune and Forbes magazines as the best online destination for executive positions.

Contact:
Annette DiSano
NETSHARE, Inc.
(415) 883-1700
Annette@netshare.com

Tom Woolf
Woolf Media & Marketing
(415) 259-5638
tomw@woolfmedia.com

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